
The three color options for the Halo Band. As such, it hasn’t submitted the device to the FDA for any sort of approval, including the lighter-touch “ FDA clearance” that so many other fitness bands have used. The Halo Band “is not a medical device,” Amazon tells me. They’re short challenges designed to improve your health habits - like meditation, improving your sleep habits, or starting up basic exercise routines. Alongside cardio, sleep, body fat, and voice tone tracking, a Halo subscription will offer a suite of “labs” developed by partners. The lack of a screen on the Halo Band is the first indicator that Amazon is trying to carve out a niche for itself that’s focused a little less on sports and exercise and a little more on lifestyle changes. The Halo service is a separate product that isn’t part of Amazon Prime. Amazon is launching it as an invite-only early access program today with an introductory price of $64.99 that includes six months of the service for free. The Halo Band will cost $99.99 and the service (which is required for Halo’s more advanced features) costs $3.99 per month.

The app that goes along with it comes with the usual set of fitness tracking features along with two innovative - and potentially troubling - ideas: using your camera to create 3D scans for body fat and listening for the emotion in your voice.

Unlike the Apple Watch or even most basic Fitbits, the Amazon Halo Band doesn’t have a screen.

Amazon is getting into the health gadget market with a new fitness band and subscription service called Halo.
